LONGFIELD COMMUNITY HOSPICE JOINS NATIONAL CAMPAIGN TO CHANGE PERCEPTIONS OF HOSPICE CARE
Longfield Community Hospice is proud to be one of over 143 hospices taking part in the “This is Hospice Care” national campaign, a initiative facilitated by Hospice UK which aims to raise awareness of the vital role hospices play in communities and to shift public perceptions of hospice care. The campaign, which launches on February 17th, is set to capture hearts and minds through a powerful TV advert based on real life hospice stories and social media activity by various hospices nationwide.
By coming together, this national campaign aims to encourage people to consider leaving a gift in their will to support their local hospice, ensuring they can continue to provide essential compassionate and specialist care for future generations.
“ We’re thrilled to be part of this important national campaign that not only highlights the critical work that hospices do, but also the lasting impact that Gifts in Wills can have on our ability to continue providing care here in Gloucestershire” – Clare Davis, CEO Longfield Community Hospice.
“We encourage Gloucestershire residents to consider the profound impact that a gift in their Will can have as shown by Trizia’s story on our website, which we are proud to say has also been used as part of the Hospice UK national campaign.”
Trizia chose to leave a legacy gift to Longfield Community Hospice when she died in 2023, having worked as lead palliative care nurse for Longfield – then known as Cotswold Care, for a number of years in the 1990’s. She wanted to ensure that others in the community would receive the same support that she saw being offered.
Legacy giving has made a significant difference to Longfield’s hospice care. Last year (2023-2024), legacy gifts accounted for 22% of the charity’s fundraising income, supporting continued care for those with life-limiting illness and their families. For more information about the campaign click here. For more information about leaving a Gift in a Will click here .